An American professor is warning that a new breed of racism is emerging through globalisation.
Associate professor Zeus Leonardo from the University of California at Berkeley says the media and the internet are projecting images of white society across the world.
Professor Leonardo, speaking in Adelaide, said younger generations of people all around the world are internalising the white values and comparing them to their own.
He says this process can lead to individuals despising their own background, rather than hating a particular race.
"The most popular global TV show was Baywatch and what you see in there is the sort of exportation of white standards of beauty all over the world," he said.
"Kids from diverse places such as Germany but also in small towns let's say in Taiwan are looking at the images of white beauty."
“Western man towers over the rest of the world in ways so large as to be almost inexpressible. It’s Western exploration, science, and conquest that have revealed the world to itself. Other races feel like subjects of Western power long after colonialism, imperialism, and slavery have disappeared. The charge of racism puzzles whites who feel not hostility, but only baffled good will, because they don’t grasp what it really means: humiliation. The white man presents an image of superiority even when he isn’t conscious of it. And superiority excites envy. Destroying white civilization is the inmost desire of the league of designated victims we call ‘minorities.’”
– Joe Sobran